AI for the win? Maybe or Maybe Not. [Case Study]
What I learned from testing the latest trend…
We have heard a lot about ChatGPT since the start of the year, and it has also become the latest craze in the email marketing world. I wanted to jump right into AI. However, before I use anything with clients, I always look deeply at the technology for myself. Here’s some information on my journey, including testing I did comparing the performance of AI to human copy.