The two most known email marketing metrics are open rates and click-through rates. For years entire automated email programs have been built based on who opened or didn’t open.

Clicks are one of the most valuable email marketing metrics — they are often also the most underutilized. Read this article to learn how to get more out of your click metrics.

Open Clicks Conversions/Transactions… These are the metrics that email marketers look at to analyze performance and develop strategies. But what happens when those metrics aren’t important to determining the success of your email marketing program?