5 Tips for Better Emails
Sometimes, the smallest changes can make the biggest impact. Here are five quick wins to help your email program engage your audience and deliver results.
Use a Compelling Subject Line - Your subject line is the first thing readers see. It should set the stage for the email and A/B test!
Personalize Beyond the Basics - Merge tags aren’t just for first-name personalization. Use them to tailor your emails with details like purchase history, event dates, or custom data to connect with your subscribers on a deeper, more personalized level.
Segment Based on Behavior—Not all subscribers are the same, so why treat them that way? Segment your list based on where someone is on their journey with your brand. If they are customers, consider upselling segments, and if they have never purchased, try a different approach to getting them into the customer funnel. Segmentation should also be used to send more or fewer emails depending on how often someone engages with your brand.
Automate Your Welcome Series - You never get a second chance to make a first impression; the same applies to emails. A welcome series is a simple way to introduce your brand, set expectations, and build loyalty from the first touchpoint.
Test Your CTAs - Your call to action is the key to conversions. Test different styles (buttons vs. text) and phrasing to find what makes your audience click.
Email doesn’t have to be complicated, and these five simple wins can easily be applied to your program.