Having been in the email marketing space for over 20 years now, one of the things that still baffles me is the lack of customer journey emails I see. If you have attended any email marketing conference or webinar, you likely hear the terms personalization, segmentation, right time, and right message. Yet, developing an email marketing customer journey is seldom at the forefront of brands, even though we all know it is a must-have.

If you are wondering what a journey is, it is an automated path that you send subscribers based on where they are in their unique journey with your brand. This is an incredibly effective approach to building a strong relationship with your audience.