Email Marketing Isn't Easy - It Is Complex!
5 Essential Components to Build a Successful Email Program
I understand why people falsely believe that email marketing is easy and worse when people say it doesn't work. When I started in email in 2002, there were a limited number of sending platforms. Strategy and segmentation weren't really a thing and lists, for the most part, were small and manageable. I'm not even sure the term deliverability was discussed. It was mostly the prominent brands that did email.