Your subscribers are everything when it comes to your email list. After all, without them, you have no email marketing program. So why do we often forget that our subscribers are everything after the onboarding or acquisition of subscribers?

Key tips for launching the new year on the right foot with your email marketing program.

While 2020 is a year we would all like to forget, there are some positive lessons that both businesses and customers can take into 2021.

As a marketing professional working with businesses to create customer retention strategies, I always think about my own shopping and dining experiences. While I worked with so many clients to pivot their business last year, I also realized that I pivoted my behavior as a customer.