Articles
Email Marketing Isn't Easy - It Is Complex!
5 Essential Components to Build a Successful Email Program
July 2022 - Written for Webbula
I understand why people falsely believe that email marketing is easy and worse when people say it doesn't work. When I started in email in 2002, there were a limited number of sending platforms. Strategy and segmentation weren't really a thing and lists, for the most part, were small and manageable. I'm not even sure the term deliverability was discussed. It was mostly the prominent brands that did email.
The power of the click
May 2022 -written for Only Influencers
The two most known email marketing metrics are open rates and click-through rates. For years entire automated email programs have been built based on who opened or didn’t open.
Clicks are one of the most valuable email marketing metrics — they are often also the most underutilized. Read this article to learn how to get more out of your click metrics.
Metrics for Tracking Offline Conversions
March 2022- Written for Only Influencers
Open Clicks Conversions/Transactions… These are the metrics that email marketers look at to analyze performance and develop strategies. But what happens when those metrics aren’t important to determining the success of your email marketing program?
Start Your Email Marketing for the Holiday Season Now
September 2020- Written for Palisadian Post
It sounds funny to talk about the holidays when we are in September and having days when it’s 90-plus degrees outside. However, now is the time to start planning for the holiday season.
Email Marketing Is More Important Than Ever
August 2020- Written for Palisadian Post
Tips for getting started with email marketing
Email Marketing & Social Media Working Together
I remember a time before social media existed for marketers.
How to Bring Back Guests With Loyalty Analytics (written for Toast POS
Customer loyalty analytics are a vital part of an effective customer relationship management strategy.
Creating Meaningful Relationships in 2021
Featured in the Palisadian-Post
Restaurants utilizing email to increase loyalty
Case Study published by Only Influencers
